Levi's Earth Daaaaay

Always Earth Day

From our Water<Less® innovations to the Better Cotton Initiative to responsible down, we’re committed to designing smarter, more sustainable clothing.

Our forward-thinking methods of responsible production and design.

LESS IS MORE

We know every drop counts, so we got serious about saving water. Our designers are constantly thinking of new ways to create the same denim you love while cutting back on H2O, such as reusing water during production and creating new finishes that require less water than traditional processes. To date, we use more than 20 water-saving finish techniques, and we share our methods with others to inspire industry-wide progress.

BY THE NUMBERS

So far, we’ve saved more than 3 billion liters and recycled more than 2 billion liters of water. As of today, more than 67% of all Levi’s® products are made with Water<Less® techniques. But we won’t stop there. We can reduce up to 96% of the water normally used in denim finishing, the final stage in making of a pair of jeans. By 2020, our goal is for 80% of all Levi’s® products to be made using Water<Less® innovations.

WATERLESS INNOVATION
WE CAN REDUCE UP TO

96%
OF THE WATER

NORMALLY USED IN DENIM FINISHING
CONSERVING WATER IS EASY, SO START SAVING.
  1. Wash jeans only when needed. It’s a myth that you need to wash them after every wear. Hanging them out in the sun will do the trick if they’re not super dirty.
  2. Take showers instead of baths. It takes a fraction of the water and energy, and who likes wrinkly tub fingers?
  3. Rain wash your car. You’re not being lazy—you’re helping the planet.
  4. Use the dishwasher if you have one. Running a fully-loaded dishwasher actually uses less water than washing by hand.
  5. Check those sprinkler valves in your garden. An unknown leak could waste a lot of precious H2O.
WATERLESS INNOVATION
BETTER COTTON INITIATIVE

Growing quality crops to benefit the environment and farmers

WHY IT’S IMPORTANT

The Better Cotton Initiative trains farmers to use less water, pesticides, insecticides and synthetic fertilizer when growing cotton plants. Using new agricultural techniques, farmers can reduce their inputs and increase their yields, leading to higher profits and less of an environmental impact.

THE FUTURE OF COTTON

The Better Cotton Initiative launched in 2010. As of today, more than 20% of the cotton we use qualifies as Better Cotton—but we want to keep this movement going. By 2020, our goal is for 100% of our cotton to come from sustainable sources.

Using best-in-class CHEMISTRIES in our supply chain

Using best-in-class CHEMISTRIES in our supply chain

ABOUT THE APPROACH

For years, we’ve held ourselves to high standards in eliminating harmful chemicals from our supply chain—but our team saw an opportunity to do more. Screened Chemistry goes beyond restricting substances and serves as a method to screen every formulation before it enters our supply chain. This means we identify better alternatives and eliminate potentially hazardous substances before production begins.

BY THE NUMBERS

More than 20 of our suppliers have adopted the Screened Chemistry approach, and our Eureka Innovation Lab in San Francisco is already 100% based on these techniques.

A LOOK AT WHAT’S AHEAD

By 2020, we want all Levi Strauss & Co. suppliers to use Screened Chemistry. We’re also sharing our screening methods with other companies with the goal of igniting industry-wide change.

A new partnership that helps us give
your old denim a new life.

WHAT IT IS
WHAT IT IS

We’re working with Cotton’s Blue Jeans Go Green™ program, an initiative dedicated to turning old denim into new insulation for homes and buildings.

WHY IT’S IMPORTANT

Since launching in 2006, Cotton’s Blue Jeans Go Green™ program has helped retailers, colleges and organizations recycle over 2.4 million pieces of denim and diverted over 1,200 tons of textile waste from landfills. The program has provided insulation to over 40 Habitat for Humanity affiliates and more than 15 civic-oriented buildings across the U.S. By recycling denim, you’ll help reduce waste in landfills while also helping your community.

Learn more FIND A STORE

Our super-soft fabric made from sustainably harvested wood.

WHAT IT IS
WHAT IT IS

Tencel™ Lyocell is a soft fabric that has a similar consistency to viscose (rayon).

WHY IT’S IMPORTANT

Viscose is linked to the depletion of our rainforests and unsustainable logging. As an alternative, we’ve started using Tencel™ Lyocell, which is made from certified responsibly harvested forests. Tencel also has a lower water, carbon and chemical footprint than viscose and is produced in a way that is safe for humans and the local environment.

Shop Tencel™ Lyocell LEARN MORE
Responsible Down Standard

THE STANDARD BY WHICH WE SOURCE OUR ULTRA-WARM FILLING

WHAT IT IS

Thanks to its warmth and lightweight pile, down filling makes up a variety of products, from home interiors to coats and jackets. But the methods of acquiring down feathers aren’t always ethical. Because of this, we source ours using methods approved by the Responsible Down Standard, which indicates that the feathers come from the animal without plucking or force-feeding.

GET DOWN—RESPONSIBLY

You can make a positive impact on the industry by supporting companies that practise responsible production methods. When shopping for down-lined pieces, always look for the Responsible Down Standard logo and learn about where your materials come from.

Sustainability_LP_PFC_Internal

PFC-FREE

WHAT IT IS

Water-repellent fabrics are treated with a finish designed to cause water to roll off the fabric surface instead of being absorbed. For years, this performance attribute was achieved using perfluorinated compounds (PFCs) – chemicals that have unique properties to make materials water-resistant.

OUR NEW APPROACH

When we learned about the potential negative impact of PFCs on the environment, our choice was clear: eliminate PFCs from our products and our supply chain. As of Jan. 1, 2016, Levi Strauss & Co. stopped sourcing products with PFCs. Since then, we started working with our suppliers to adopt only PFC-free technologies that provide a safer alternative for water repellency without making any harmful impacts on the environment.

Old denim gets a new life and looks great in the process

DENIM RENEWED

Scoring the perfect vintage Levi’s® find always feels great, and now there’s even more reason to celebrate. With the launch of Levi’s® Authorized Vintage collection and our partnership with RE/DONE, a brand that remasters vintage Levi’s® jeans, we’ve made it easier than ever to discover original, one-of-a-kind pieces. Not only will you look your best in something unique, but you’ll also help cut back on the environmental impact by buying something that’s already been worn and loved.

BY THE NUMBERS

Wearing vintage jeans saves an estimated 65% of the water typically used during the lifecycle of a pair of jeans, since no new water is necessary to grow cotton. Levi’s® Authorized Vintage denim is renewed in different facilities in the US before being sold again, which significantly reduces the collection’s footprint.

Authorized Vintage denim
PAST PERFECT

Look out for more Authorized Vintage denim as we expand our collection and continue our collaborations, building bridges between fashion and sustainability.

HOW WE TAKE A STAND FOR WHAT’S MOST IMPORTANT: PEOPLE ALL OVER THE WORLD.


LEARN ABOUT THE FACTORIES AND FACILITIES WHERE OUR CLOTHES COME TO LIFE.

PŁOCK FACTORY

Location: Płock, Poland Number of employees: 892 Year opened: 1991
LEVIS FACTORY

Since it first opened in 1991 with only 20 employees, our Płock factory has grown considerably. The nearly 900 people who work at the facility have come together to make it successful in many different ways—from more sustainable operations to better conditions for workers.

LEVIS FACTORY

“Płock is always one of the first adapters and uses new innovations really effectively,” says Liz O’Neill, Levi Strauss & Co.’s Chief Supply Chain Officer. “Whenever we start deciding which products are going to get placed in which factories each season, Płock is always on top of everybody’s list.”

COMMUNITY ACTIVISM

Płock is a city of about 120,000 people in the center of Poland. Naturally, community is a big aspect of life. With one of the highest participation rates in community involvement among our factories, employees at our Płock factory find many different ways to give back, from volunteering during our annual Community Day to helping fund local initiatives.

To date, Płock factory employees have worked with nonprofits in the area that support youth, education, ecology, the arts and more through scholarship and grant programs. LS&Co. has also been a major proponent in helping open the city’s first HIV/AIDS testing and consultation center, offering confidential screening and counseling to employees, their families and the community.

A Levi’s Factory worker
LIFE AT WORK

As part of our Worker Well-being initiative, leaders at the Płock factory started their own wellness program in May 2017. The program focuses on health education and aims to teach employees about how simple daily activities can improve their minds and bodies. By participating in bi-monthly trainings (centered around work ergonomics, anti-stress techniques, nutrition and more), as well as daily gymnastics, employees at the factory are learning healthier ways of living, which they can practice in and out of work. Even small steps can add up to make a difference.

A Levi’s Factory worker
RESPONSIBLE PRACTICES

Annually, our Płock location makes more than 3 million products sold around the world. The factory followed the Global Recycle Standard (2012 - 2015), a program that addressed traceability, environmental practices and additional considerations for companies that produce goods (especially clothing). Excess materials from production are reused or repurposed—for instance, denim scraps are sold to companies that produce insulation and components for the auto industry.

 

Aside from practicing more sustainable production methods, the factory is a prime example of how planet care extends beyond making Levi’s® products. In 2009, the factory underwent an energy audit, aiming to make the facility more efficient by installing LED lights, new ventilation systems and other improvements that contribute to overall energy savings.